Revutopia branding
For better dining
SERVICES
Visual identity / Art direction / Illustration / Animation
Revutopia is a cutting-edge review management platform tailored to businesses in the hospitality and service industries. Its core mission is to help businesses manage online reviews efficiently, respond to customer feedback promptly, and enhance their overall customer experience.
JM&Co delivered a comprehensive branding toolkit for Revutopia, including a logo suite, colour palette, typography, and image style. This toolkit encapsulates the brand’s identity while ensuring it stands out in a competitive market. Designed to excel in both digital and print applications, the branding appeals to businesses of all sizes, from small independents to large corporations.
Revutopia consolidates reviews from multiple platforms into a centralised hub, simplifying the process of managing and analysing customer feedback. With an intuitive and smart interface, it empowers users to engage with reviews seamlessly, ultimately driving better outcomes for their businesses. By addressing feedback effectively, minimising negative reviews, and identifying operational issues, Revutopia helps businesses save time, reduce stress, and improve customer satisfaction.
A modern symbol of trust, innovation and customer connection
The Revutopia logo is a contemporary reinterpretation of a badge or shield, symbols often associated with reviews and trust. This emblem captures the synergy between businesses and consumers, representing patrons enjoying exceptional service. The design integrates elements of reviews, analytics, and AI, with a modern star symbolising forward-thinking solutions. Clever use of negative space within the logo creates a unified visual that symbolises the connection between businesses and their customers.
The logo is versatile, recognisable and dynamic
The logo is versatile, functioning as a standalone symbol or in lockup with the wordmark. Its distinctive design ensures recognisability across profiles, social media platforms, and as an app icon. Animated versions of the logo enhance its impact in digital applications, and the animation principles extend to headlines and graphics for a cohesive brand experience.
The wordmark conveys Revutopia’s bold, contemporary, and efficient identity. Title-case typography exudes confidence, while the character shapes complement the logo symbol, creating a cohesive and polished lockup.
Bold palette, modern typography and futuristic icons
Revutopia’s predominantly purple colour palette sets it apart within the review management market, ensuring strong brand recognition. The clean and legible typography balances modern aesthetics with readability, reinforcing the platform’s user-friendly design.
The graphic icons unify various feedback formats and platforms with a futuristic and dynamic style. These elements add a sense of scale and innovation, further enhancing the brand’s visual identity.
Revutopia is positioned as a user-friendly, efficient, and design-driven alternative to existing review management solutions. By focusing on simplicity and effectiveness, the platform appeals to a broad range of businesses looking to elevate their customer engagement and streamline operations.
CREDITS
Fonts: Avantt from Displaay, Geist and Montagu from Google Fonts