REFRAME DIGITAL
BRANDING
Creative without constraint
The branding for digital agency Reframe Digital including brand strategy, naming, strapline, visual identity and website.
From our strategy work we defined the central principle of 'Freedom' which shaped all of our creative thinking. They are the digital partner that allows you to escape technical limitations, providing space to focus on the big picture.
SERVICES
Brand strategy
Naming and strapline
Visual identity
Website
In a very crowded market it was important to create a name that stands out while capturing their personality and purpose. The name centres around the way they are not limited to a certain format or style, focussing on finding the right solution to their clients creative challenges.
The strapline heroes their approach, giving the client the freedom to focus on the bigger picture knowing their digital requirements are taken care of.
The logo symbol constructed from frame marks creates the shape of a combined RF monogram. When the marks animate they represent the agency's ability to adapt and flex according to specific requirements.
The logo frame marks are also used as a flexible graphic system used to highlight content and create dynamic compositions.
CREDITS
Strategy and copywriting: with David Sharp
Font: Söhne by Klim Type Foundry